Social media has become a big part of communicating directly with the buying public. We are one of the few that understands the beneficial impact social media can have when selling your home. We are actually rewriting the book when It comes to social media in the real estate space.
Growing a Facebook audience of over 10,000 followers as we have, didn’t happen overnight. In the local market, you would be hard pressed to find any company, big or small with the kind of following we have and it grows every month.



The benefit to you is knowing we have a built-in audience, right now, that will be exposed to your home. This is where it gets fun. Facebook offers the ability to ‘promote’ posts. In old-school terms, think of “a post” as an advertisement much like we used to put into the now extinct real estate books. Facebook also gives us the ability to market the friends of our 10,000 followers We found that the average Facebook user has 338 friends. Multiply that by our 10,000 followers and that is an audience of over 3.3 million people! THAT’S leverage and THAT’s marketing!
While it may sound a little creepy, we all know the internet is able to track just about everything we do online. It's not unusual to have over 50,000 people visit our site over a six month period and, you guessed it, we can target those visitors via social media.
These are just a few examples of how we use social media differently and with just one objective in mind. To sell your home faster and for more than the average price.

00:00
Pricing and Marketing
Buyers are Educated
Getting on the Internet
01:54
Being Found on the Net
Groundwork for SarasotaOne
Presentation - Out of Town Buyers
03:44
Quality Video
Promoting Your Home
Placement and Ad Results
05:26
MLS vs John's Video
Founders Club Example
What is Important to Search
06:47
East Trails Example
Rules of Search are Fluid
Verify John's Results
08:26
Distribution of Your Listing
Its About Being Found
Leveraging Other Key Activities
10:01
More Buyers - Sales Results
Works with Any Home
Price is Irrelevant to Placement
11:21
Sellers Pick the Price
Pricing Strategies and Objectives
'Buying the Listing'
12:34
Best Marketing Equals Best Results
Measurable Results Confirm
No Other Broker Compares