You're probably wondering why negotiation is part of our unique process. I mean that is literally what most people think a real estate agent is supposed to be good at.



The truth is, to get your real estate license there is absolutely no training on negotiation. The average agent approaches a negotiation by filling out the contract and inputting the dates. Literally, the bare bones, We, on the other hand, take a totally different approach to negotiation. With limited time, I'm going to break this down to a very simple to understand statement. To us, negotiation is anything we do or say that ultimately affects your overall investment of time, energy or money. You can also think of energy like stress. Everything we do or say that can impact your transaction… from the way we answer the phones, our responsiveness, the way we deliver documents and work with the buyer’s lender, agent, appraiser… all of those will impact our overall success of the transaction.
Most believe negotiation begins when the offer is delivered but nothing could be further from the truth. Negotiations begin at first contact which can even be before the first showing. We understand the market now and how your home fits within it. This knowledge is something we use to maximize the positive results we obtain for our home sellers. This approach affects just about every aspect of what we do… even before the ink makes it to an offer. It’s just one reason our average listing to average sales price consistently beats what other listing agents deliver.

Obviously, there is much more to negotiation but what you need to know is, we take selling your home for above the average price and below the average days on the market as an indicator of how well we do. It literally affects everything we do for every seller we work for.
00:00
Pricing and Marketing
Buyers are Educated
Getting on the Internet
01:54
Being Found on the Net
Groundwork for SarasotaOne
Presentation - Out of Town Buyers
03:44
Quality Video
Promoting Your Home
Placement and Ad Results
05:26
MLS vs John's Video
Founders Club Example
What is Important to Search
06:47
East Trails Example
Rules of Search are Fluid
Verify John's Results
08:26
Distribution of Your Listing
Its About Being Found
Leveraging Other Key Activities
10:01
More Buyers - Sales Results
Works with Any Home
Price is Irrelevant to Placement
11:21
Sellers Pick the Price
Pricing Strategies and Objectives
'Buying the Listing'
12:34
Best Marketing Equals Best Results
Measurable Results Confirm
No Other Broker Compares