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John Woodward Sells Sarasota

Home  >  Sell My Home  >  Picking the Price


I am a firm believer that you, as the seller pick the price.  My job is to provide comparables, the active competition, and anything under contract so that YOU, the seller can make an informed decision about pricing.

We will walk though it together and try and make the best determination as to where we should be in the market.Pricing Strategies Also Have To Meet with Your Objective  Pricing also has to meet with your objectives.  Obviously, we might take one pricing strategy if you need to sell in 30 days vs. a strategy where you have more time.   Every home is unique as are your requirements and objectives in a sale.

Inferior and Outdated Marketing Efforts Won't Help  You Get the Best PriceIf you are talking to several agents, understand the best marketing will always get the best price.  The comps don’t change and for the most part, your home probably won't change either.

The variable is how well your home is marketed.

There is a phase in my business known as ‘buying the listing.’  This happens when anSome Sellers List Their Home with an Agent Because They Recomment an Unrealistic High Listing Price agent is selected solely because they gave the highest price.  Then, days or weeks after being on the market with no showings, the calls to lower the price start coming.  Unless a pricing suggestion makes sense, don’t fall for this tactic.  Buyers have too much information and won’t fall for over-priced homes.  

Would you?

 

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Recent Sales on Siesta, Lido, Longboat Key and More!

350 Gulf Of Mexico Drive Unit 213, Longboat Key image
350 Gulf Of Mexico Drive Unit 213, Longboat Key — 350c $845,000

Welcome to one of Longboat Key's premier bayfront communities, Tangerine Bay Club, where your days are spent like you live at a luxury resort! This three bedroom, 2 and a...

  • 3 Beds
  • 3 Baths
  • Tangerine Bay Club SubDv.
  • 34228 Zip Code
1350 N Portofino Drive Unit 107, Sarasota image
1350 N Portofino Drive Unit 107, Sarasota — 1350 $312,450

Welcome to Siesta Harbor, a highly desirable 55+ waterfront community on world-famous Siesta Key, where spectacular canal and Intracoastal Waterway views create the perfe...

  • 1 Beds
  • 2 Baths
  • Siesta Harbor SubDv.
  • 34242 Zip Code
Sarasota image
Sarasota $11,700,000

Virtually Staged. Pre-Construction. To be built. Located on one of the most treasured 235-feet of Gulf of Mexico beach frontage in Sarasota, Rosewood Residences Lido Key ...

  • 4 Beds
  • 5 Baths
  • Rosewood Residences Lido Key SubDv.
  • 34236 Zip Code
1212 Benjamin Franklin Drive Unit 708, Sarasota image
1212 Benjamin Franklin Drive Unit 708, Sarasota — Lido Beach Club $745,000

Exceptional Opportunity to own one of the best values on Lido Key! Experience the best of Gulf-front living in this 7th-floor condo at the highly sought-after Lido Beach ...

  • 2 Beds
  • 2 Baths
  • Lido Beach Club SubDv.
  • 34236 Zip Code
6518 Midnight Pass Road Unit 309, Siesta Key image
6518 Midnight Pass Road Unit 309, Siesta Key — House Of The Sun $880,000

The best Gulf views currently available at House of the Sun! This rarely available third-floor residence is ideally positioned on the south side of the building, offering...

  • 2 Beds
  • 2 Baths
  • House Of The Sun (Was Known As Haleakala) SubDv.
  • 34242 Zip Code
603 Longboat Club Road Unit 202N, Longboat Key image
603 Longboat Club Road Unit 202N, Longboat Key — North Tower - 603 $1,250,000

Stunning direct views of the Gulf are enjoyed from a 2nd floor vantage that feels like you are hovering above the shoreline. This 2 bedroom residence is located behind th...

  • 2 Beds
  • 2 Baths
  • Longboat Key Towers SubDv.
  • 34228 Zip Code
480 Cleveland Drive, Sarasota image
480 Cleveland Drive, Sarasota — 480 $3,700,000

Experience the ultimate in coastal luxury with this exceptional waterfront residence on Lido Key. Perfectly positioned along a wide, private deep-water canal, this beauti...

  • 3 Beds
  • 4 Baths
  • Lido Beach SubDv.
  • 34236 Zip Code
9275 Blind Pass Road, Sarasota image
9275 Blind Pass Road, Sarasota $2,400,000

Entered as Sold Comparable only. The structure was flood-damaged in Hurricane Helene and sold for land value; it will be razed.

  • 3 Beds
  • 4 Baths
  • 34242 Zip Code
742 Edgemere, Siesta Key image
742 Edgemere, Siesta Key $1,525,000

Build or Renovate Discover an exceptional waterfront opportunity in the coveted Siesta Isles neighborhood on Siesta Key. Situated on an oversized lot at the intersecti...

  • 3 Beds
  • 2 Baths
  • Siesta SubDv.
  • 34242 Zip Code
Sarasota image
Sarasota $14,000,000

Virtually Staged. Pre-Construction. To be built. Welcome to the Rosewood Residences Lido Key, a collection of 65 private beachfront residences, the 11-story design by Mia...

  • 4 Beds
  • 5 Baths
  • Rosewood Residences Lido Key SubDv.
  • 34236 Zip Code
5920 Midnight Pass Road Unit 501, Sarasota image
5920 Midnight Pass Road Unit 501, Sarasota — N/A $1,800,000

Luxury on Siesta Key with impressive square footage offering an elevated experience and more room to live. Encompassing an impressive 1,724 square feet, this rarely avail...

  • 2 Beds
  • 2 Baths
  • Sarasota Surf & Racquet SubDv.
  • 34242 Zip Code
70 Avenida Veneccia Unit 201, Sarasota image
70 Avenida Veneccia Unit 201, Sarasota — Sunset Beach $6,400,000

Introducing Residence #201 at Sunset Beach—the corner model residence at Siesta Key's newest luxury address. This professionally designed showcase home offers breathtakin...

  • 4 Beds
  • 4 Baths
  • Sunset Beach SubDv.
  • 34242 Zip Code
1135 Gulf Of Mexico Drive Unit 505, Longboat Key image
1135 Gulf Of Mexico Drive Unit 505, Longboat Key — 2 $1,060,000

DIRECT BEACH FRONT VIEWS AND FIFTH FLOOR EXTRORDINARY PANORAMA! Come visit this property soon, as it boasts Two Parking spots, one in garage, near the elevator and one o...

  • 2 Beds
  • 2 Baths
  • Beachplace SubDv.
  • 34228 Zip Code
6934 Belgrave Drive, Siesta Key image
6934 Belgrave Drive, Siesta Key $2,800,000

New price! Beautifully private, this exceptional Siesta Key residence delivers the lifestyle discerning island buyers seek. Ideally near the aqua Gulf waters and powdery ...

  • 4 Beds
  • 7 Baths
  • Princes Gate SubDv.
  • 34242 Zip Code

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Examples of Success

Be sure to see updated statistics and notes about each property mentioned in the video.  There are direct links to verify items where available.

5409 Azure Way Siesta Key

SOLD for 98.6% of Asking!
MULTIPLE Backups
Sold in 16 Days
31k Ad Impressions in 12 Days

1916 Wyndham Drive in Sarasota

SOLD for 97% of Asking!
42k Ad Impressions in 12 Days

4709 East Trails in Sarasota

Luxury Sarasota Home
Priced in the mid $600,000 Range
Contract in SIX days

1522 Gondola Park in Venice

Priced Just Under $200,000
Contract in ONE week of the
Video Release

3957 Easton Court in Sarasota

Priced in the mid-$200,000's
Multiple Offers
Contract in 28 days
Sold for 98% of List

3566 Founders Club Drive in Sarasota
Priced in the mid $800's
Now Under Contract

 

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John Woodward on YouTube

Topics Covered
Take a Look Through the Script

00:00
Pricing and Marketing
Buyers are Educated
Getting on the Internet

01:54
Being Found on the Net
Groundwork for SarasotaOne
Presentation - Out of Town Buyers

03:44
Quality Video
Promoting Your Home
Placement and Ad Results

05:26
MLS vs John's Video
Founders Club Example
What is Important to Search

06:47
East Trails Example
Rules of Search are Fluid
Verify John's Results

08:26
Distribution of Your Listing
Its About Being Found
Leveraging Other Key Activities

10:01
More Buyers - Sales Results
Works with Any Home
Price is Irrelevant to Placement

11:21
Sellers Pick the Price
Pricing Strategies and Objectives
'Buying the Listing'

12:34
Best Marketing Equals Best Results
Measurable Results Confirm
No Other Broker Compares

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