I am a firm believer that you, as the seller pick the price. My job is to provide comparables, the active competition, and anything under contract so that YOU, the seller can make an informed decision about pricing.
We will walk though it together and try and make the best determination as to where we should be in the market. Pricing also has to meet with your objectives. Obviously, we might take one pricing strategy if you need to sell in 30 days vs. a strategy where you have more time. Every home is unique as are your requirements and objectives in a sale.
If you are talking to several agents, understand the best marketing will always get the best price. The comps don’t change and for the most part, your home probably won't change either.
The variable is how well your home is marketed.
There is a phase in my business known as ‘buying the listing.’ This happens when an agent is selected solely because they gave the highest price. Then, days or weeks after being on the market with no showings, the calls to lower the price start coming. Unless a pricing suggestion makes sense, don’t fall for this tactic. Buyers have too much information and won’t fall for over-priced homes.
Would you?
NEW PRICE! Fully renovated with HIGH END finishes, this 2 beds, 2 baths comes with your own Bosch Washer & Dryer, sits directly on Lido Beach with views of the Gulf of Me...
One or more photo(s) has been virtually staged. Discover your dream home nestled in the Bay Isles Bayou, an idyllic enclave within the renowned Longboat Key Club. Here, ...
Investor Alert! Let the numbers do the talking. *Gross revenue after tourist taxes was $71,189. *Occupancy in ’23 was 45 weeks. *All expenses are $19.1k, giving you a n...
Investor Alert! Let the numbers do the talking. *Gross revenue after tourist taxes was $71,189. *Occupancy in ’23 was 45 weeks. *All expenses are $19.1k, giving you a n...
A PVT BEACHFRONT HOME W/ A PROTECTED DEEP-WATER DOCK! This remarkable res. is nestled on just over 3qtrs of an acre along the inlet of New Pass, where the Gulf of Mexico ...
One or more photo(s) has been virtually staged. Experience the ideal blend of elegance, comfort, and prime location at the Islander Club on Longboat Key. This well-mainta...
Enjoy life on the beach in this 6th-floor, fully furnished, direct Gulf-front condominium on Lido Beach. Prime location with wide-open views of of the Gulf of Mexico and ...
Simply the best!!
FIRST FLOOR UNIT at Midnight Cove II! DEEDED BEACH ACCESS and WEEKLY RENTALS! Great opportunity to own your own slice of Siesta Key in one of our most popular communities...
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Indulge in breathtaking Gulf views from every room of this exquisite beachfront condominium, perched on the 10th floor (Penthouse) of Privateer North! Enjoy daily sunset ...
PRICE IMPROVEMENT! This gorgeous island paradise is sure to be another award-winner from notable home builder Allegra Homes. The coveted sailboat water location allows fo...
Located directly on the beautiful Gulf of Mexico beach and ready to move into tomorrow. It's rare to find a condo at this price with these levels of finish. No detail was...
**THIS PROPERTY QUALIFIES FOR A 1% LENDER INCENTIVE IF USING PREFERRED LENDER. INQUIRE FOR MORE DETAILS.** Welcome to Beach Club at Siesta Key, where an exceptional inves...
00:00
Pricing and Marketing
Buyers are Educated
Getting on the Internet
01:54
Being Found on the Net
Groundwork for SarasotaOne
Presentation - Out of Town Buyers
03:44
Quality Video
Promoting Your Home
Placement and Ad Results
05:26
MLS vs John's Video
Founders Club Example
What is Important to Search
06:47
East Trails Example
Rules of Search are Fluid
Verify John's Results
08:26
Distribution of Your Listing
Its About Being Found
Leveraging Other Key Activities
10:01
More Buyers - Sales Results
Works with Any Home
Price is Irrelevant to Placement
11:21
Sellers Pick the Price
Pricing Strategies and Objectives
'Buying the Listing'
12:34
Best Marketing Equals Best Results
Measurable Results Confirm
No Other Broker Compares