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John Woodward Sells Sarasota

Home  >  Sell My Home  >  Picking the Price


I am a firm believer that you, as the seller pick the price.  My job is to provide comparables, the active competition, and anything under contract so that YOU, the seller can make an informed decision about pricing.

We will walk though it together and try and make the best determination as to where we should be in the market.Pricing Strategies Also Have To Meet with Your Objective  Pricing also has to meet with your objectives.  Obviously, we might take one pricing strategy if you need to sell in 30 days vs. a strategy where you have more time.   Every home is unique as are your requirements and objectives in a sale.

Inferior and Outdated Marketing Efforts Won't Help  You Get the Best PriceIf you are talking to several agents, understand the best marketing will always get the best price.  The comps don’t change and for the most part, your home probably won't change either.

The variable is how well your home is marketed.

There is a phase in my business known as ‘buying the listing.’  This happens when anSome Sellers List Their Home with an Agent Because They Recomment an Unrealistic High Listing Price agent is selected solely because they gave the highest price.  Then, days or weeks after being on the market with no showings, the calls to lower the price start coming.  Unless a pricing suggestion makes sense, don’t fall for this tactic.  Buyers have too much information and won’t fall for over-priced homes.  

Would you?

 

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Recent Sales on Siesta, Lido, Longboat Key and More!

734 Birdsong Lane, Sarasota image
734 Birdsong Lane, Sarasota $1,200,000

Luxury Coastal Contemporary Home all on the first floor with no stairs anywere...This 3 Bedroom Pool Home on Siesta Key offers an Oversized Primary Bedroom with a ensuite...

  • 3 Beds
  • 2 Baths
  • Siesta Bayside SubDv.
  • 34242 Zip Code
2425 Gulf Of Mexico Drive Unit 14E, Longboat Key image
2425 Gulf Of Mexico Drive Unit 14E, Longboat Key — Sea Gate Club $1,600,625

Back on the market, buyer's financing fell through. Home inspection already completed and all good, and appraisal from bank already completed with no issues. Amazing and ...

  • 2 Beds
  • 2 Baths
  • Sea Gate Club SubDv.
  • 34228 Zip Code
510 Putter Lane, Longboat Key image
510 Putter Lane, Longboat Key $2,600,000

Welcome to 510 Putter Lane, a stunning canal-front retreat nestled in the coveted Country Club Shores community on the south end of Longboat Key. Completely renovated wit...

  • 3 Beds
  • 2 Baths
  • Country Club Shores SubDv.
  • 34228 Zip Code
6703 Midnight Pass Road Unit 208, Sarasota image
6703 Midnight Pass Road Unit 208, Sarasota — Building B $240,000

LOWEST PRICE ON SIESTA KEY FOR A ONE BR CONDO OFFERING SHORT TERM RENTALS! Siesta Key Beach is calling you…experience the allure of coastal living at the quaint Sea Winds...

  • 1 Beds
  • 1 Baths
  • Siesta SubDv.
  • 34242 Zip Code
3060 Grand Bay Boulevard Unit 155, Longboat Key image
3060 Grand Bay Boulevard Unit 155, Longboat Key — Building 1 $1,100,000

Framed by sweeping vistas that span the manicured Harbourside golf course, Sarasota Bay, and the distant city skyline, this 3BR/3.5BA residence in Grand Bay offers an exc...

  • 3 Beds
  • 4 Baths
  • Grand Bay SubDv.
  • 34228 Zip Code
105 Island Circle, Sarasota image
105 Island Circle, Sarasota $800,000

This land is a RARE BEAUTY, are you dreaming of building your home where you and your family enjoy a lifestyle uniquely created for yourselves? IMAGINE a majestic home w...

  • Sarasota Beach SubDv.
  • 34242 Zip Code
316 W Royal Flamingo Drive, Sarasota image
316 W Royal Flamingo Drive, Sarasota $4,350,000

Experience serene waterfront living in this custom residence on Bird Key. This exceptional property presents a rare opportunity to own a private slice of paradise, offeri...

  • 3 Beds
  • 4 Baths
  • Bird Key Sub SubDv.
  • 34236 Zip Code
8213 Midnight Pass Road, Sarasota image
8213 Midnight Pass Road, Sarasota $2,400,000

Experience the beauty of waterfront living with this exceptional home overlooking the tranquil waters of Little Sarasota Bay. This unique Siesta Key property offers 3,328...

  • 3 Beds
  • 4 Baths
  • Siesta SubDv.
  • 34242 Zip Code
9000 Midnight Pass Road Unit 5, Sarasota image
9000 Midnight Pass Road Unit 5, Sarasota — Turtle Cove #1 $1,300,000

Imagine watching breathtaking Gulf sunsets from your own balconies every evening. Tucked away on the quiet south end of Siesta Key, this waterfront townhome-style condo o...

  • 3 Beds
  • 3 Baths
  • Turtle Cove SubDv.
  • 34242 Zip Code
5151 Saint Albans Avenue, Sarasota image
5151 Saint Albans Avenue, Sarasota $1,022,000

Charming Coastal Oasis in the Heart of Siesta Key Nestled on a serene, tree-lined property, this inviting 4-bedroom, 3.5-bath beach-style home offers the perfect blend o...

  • 4 Beds
  • 4 Baths
  • Siesta Beach SubDv.
  • 34242 Zip Code
70 Avenida Veneccia Unit 401, Sarasota image
70 Avenida Veneccia Unit 401, Sarasota — Sunset Beach $9,200,000

Virtually Staged. Pre-Construction. To be built. Introducing Sunset Beach, the premier boutique condominium on Siesta Key, offering refined beachfront living with breatht...

  • 3 Beds
  • 4 Baths
  • Sunset Beach SubDv.
  • 34242 Zip Code
2020 Harbourside Drive Unit 457, Longboat Key image
2020 Harbourside Drive Unit 457, Longboat Key — Fairway Bay 2 Ph 1 $724,000

Located on the 5th-floor penthouse level of Fairway Bay, this corner 2BR/2BA residence offers beautiful views of Sarasota Bay, the downtown skyline, manicured grounds, po...

  • 2 Beds
  • 2 Baths
  • Fairway Bay SubDv.
  • 34228 Zip Code
5169 Oxford Drive, Sarasota image
5169 Oxford Drive, Sarasota $1,375,000

WATERFRONT PARADISE!! Welcome to 5169 Oxford Drive, where this elevated, turnkey-furnished home is perfectly positioned on a stunning canal, offering the ideal opportuni...

  • 3 Beds
  • 3 Baths
  • Siesta SubDv.
  • 34242 Zip Code
5560 Shadow Lawn Drive, Sarasota image
5560 Shadow Lawn Drive, Sarasota $1,350,000

One of the lowest priced homes on Siesta Key's deep boating water and only 3 blocks to the white quartz sand and aqua Gulf waters! An inviting opportunity to enjoy relaxe...

  • 4 Beds
  • 3 Baths
  • Siesta Isles SubDv.
  • 34242 Zip Code

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Examples of Success

Be sure to see updated statistics and notes about each property mentioned in the video.  There are direct links to verify items where available.

5409 Azure Way Siesta Key

SOLD for 98.6% of Asking!
MULTIPLE Backups
Sold in 16 Days
31k Ad Impressions in 12 Days

1916 Wyndham Drive in Sarasota

SOLD for 97% of Asking!
42k Ad Impressions in 12 Days

4709 East Trails in Sarasota

Luxury Sarasota Home
Priced in the mid $600,000 Range
Contract in SIX days

1522 Gondola Park in Venice

Priced Just Under $200,000
Contract in ONE week of the
Video Release

3957 Easton Court in Sarasota

Priced in the mid-$200,000's
Multiple Offers
Contract in 28 days
Sold for 98% of List

3566 Founders Club Drive in Sarasota
Priced in the mid $800's
Now Under Contract

 

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Topics Covered
Take a Look Through the Script

00:00
Pricing and Marketing
Buyers are Educated
Getting on the Internet

01:54
Being Found on the Net
Groundwork for SarasotaOne
Presentation - Out of Town Buyers

03:44
Quality Video
Promoting Your Home
Placement and Ad Results

05:26
MLS vs John's Video
Founders Club Example
What is Important to Search

06:47
East Trails Example
Rules of Search are Fluid
Verify John's Results

08:26
Distribution of Your Listing
Its About Being Found
Leveraging Other Key Activities

10:01
More Buyers - Sales Results
Works with Any Home
Price is Irrelevant to Placement

11:21
Sellers Pick the Price
Pricing Strategies and Objectives
'Buying the Listing'

12:34
Best Marketing Equals Best Results
Measurable Results Confirm
No Other Broker Compares

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