As with any agent, I put your home into the MLS but what I do is take it to the next level by using all 25 photos slots with high quality images when possible. I am surprised at how many fish eye and cell phone photos are out there to “showcase” homes.
Really?
It’s not acceptable to me and shouldn’t be for you. I also take full advantage of the remarks section of the MLS. This is where we can say anything…again, it still amazes me today how few really fully utilize this. Content in the remarks field is written around some of our best preforming search phases and key words.
Why?
When your home goes into the MLS, it is shared throughout the real estate industry on sites like Zillow, Trulia, and REALTOR.com.
It also goes out onto the exchange where many sites get their listings to display. Google indexes them all… both the text, photos and video…so it is important. It’s not just being on the net, it's about being found.
I also mail into the neighborhood. Your neighbors love the community too and who knows, maybe they know someone who is looking.
A sign, where permissible, is a necessity and high quality glossy brochures are at the property for buyers to grab. Now, if 85% of buyers are from out of town, this is exposure you can’t afford to miss out on. How else could a potential buyer make a decision to buy or arrange to get to Florida to take a look at your home?
Located on a premier, large, private lakefront lot offering tranquil water views, this move-in ready 3BR plus den, 3BA villa has an elevated look that shows like a model ...
Fisherman's paradise is directly on Roberts Bay with superb water views. In trending Nokomis, on a street with several new homes being built, and just minutes to the gulf...
A PVT BEACHFRONT HOME W/ A PROTECTED DEEP-WATER DOCK! This remarkable res. is nestled on just over 3qtrs of an acre along the inlet of New Pass, where the Gulf of Mexico ...
Simply the best!!
You don’t get views like this on the ground floor. This second-floor condo boasts gorgeous lake views, a large lanai, 3 bedrooms, 2 full bathrooms, PLUS a den and 1 car g...
Dramatic full Bay view from this stunning unit in Sunset Tower in the heart of downtown Sarasota. Breathtaking vista includes tropical landscaping, boat activity, marina,...
Boasting just 18 exclusive residences, Park Residences of Lido Key is ideally set just steps from the turquoise waters of the Gulf of Mexico and the 100+ acre South Lido ...
Perfection in Paradise with this lovely remodeled canal front home that also has a 26" Scout boat that is also for sale with a boat trader right in your backyard to enjoy...
Discover BAYSO at The QUAY Sarasota, the most exciting new residential destination in all of downtown Sarasota! Nestled amidst the vibrant city life, this exquisite condo...
A Boater’s Dream – Spectacular waterfront 20,242 SF lot(.46 Acres) on Sunrise Drive with 103’ on Roberts Bay with 80’ dock(2013) that can accommodate a 60’ boat approxima...
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Pricing and Marketing
Buyers are Educated
Getting on the Internet
01:54
Being Found on the Net
Groundwork for SarasotaOne
Presentation - Out of Town Buyers
03:44
Quality Video
Promoting Your Home
Placement and Ad Results
05:26
MLS vs John's Video
Founders Club Example
What is Important to Search
06:47
East Trails Example
Rules of Search are Fluid
Verify John's Results
08:26
Distribution of Your Listing
Its About Being Found
Leveraging Other Key Activities
10:01
More Buyers - Sales Results
Works with Any Home
Price is Irrelevant to Placement
11:21
Sellers Pick the Price
Pricing Strategies and Objectives
'Buying the Listing'
12:34
Best Marketing Equals Best Results
Measurable Results Confirm
No Other Broker Compares