More buyers competing can equal a better price and better terms.
Video used to be for only the very high end homes. What I have done is figure out how to get the costs down and still be able to produce quality that is a real benefit to sellers. Engaging content and helpful information to buyers of real estate are what it takes. If you look at my YouTube channel, yes, we have some very high end homes.
I also have more modest homes that have benefited by my marketing. Does it work?
Well…Easton Ct. was under contract in less than 30 days. East Trails (on the high end) went under contract in less than a week. Our first video was for Gold Oak. It sold last month.
Gondola park is under contract and East Trails, the example I mentioned earlier, went under contract in less than a week.
I have no doubt that this sort of promotion and presentation of your home will be a benefit. You see, the Internet doesn't give or take exposure to buyers based on the price of your home. Reputation and quality make the difference. It works for $200,000 homes; it works for $7,000,000 homes. I have sold both and everything in between and this can work for the sale of your home as well. I'm just alone call away.
Every home can benefit but....of course, there might be a few exceptions.
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Fully remodeled in 2026, this Southgate home offers quality craftsmanship, thoughtful design, and an unbeatable location. With 3 bedrooms, 2.5 baths, 10-foot ceilings, an...
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Behind the gates of Bay Isles, this beautifully updated waterfront townhome in Fairway Bay offers the rare convenience of a private deepwater dock accommodating vessels u...
This Spanish Mediterranean style home built in 1925 is nestled in the coveted "West of Trail" subdivision of DeSota Park in the South Poinsettia park Neighborhood just tw...
Welcome to 1732 Pine Harrier Circle, a beautifully maintained 4-bedroom, 2 1/2-bath pool home in the highly sought-after community of The Landings. Offering over 2,500 sq...
Your Longboat Key oasis awaits! This totally renovated 3bdrm 2.5 bath condo offers a open concept living space with high ceilings and walls of glass allowing sweeping vie...
Virtually Staged. Pre-Construction. To be built. Located on one of the most treasured 235-feet of Gulf of Mexico beach frontage in Sarasota, Rosewood Residences Lido Key ...
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A rare combination of timeless grandeur and effortless waterfront living, this bayfront estate in The Oaks Bayside commands approximately 150 feet of Bay frontage across ...
Perfectly positioned West of Trail in Sarasota's coveted Flower Streets, this exceptional one-story Allegra residence offers an unparalleled lifestyle. Residents are step...
WOW! WHAT A WATERVIEW! Fantastic Updated home with all of the bells & whistles. The Outdoor living area features travertine tile creating an elegant space to relax and en...
00:00
Pricing and Marketing
Buyers are Educated
Getting on the Internet
01:54
Being Found on the Net
Groundwork for SarasotaOne
Presentation - Out of Town Buyers
03:44
Quality Video
Promoting Your Home
Placement and Ad Results
05:26
MLS vs John's Video
Founders Club Example
What is Important to Search
06:47
East Trails Example
Rules of Search are Fluid
Verify John's Results
08:26
Distribution of Your Listing
Its About Being Found
Leveraging Other Key Activities
10:01
More Buyers - Sales Results
Works with Any Home
Price is Irrelevant to Placement
11:21
Sellers Pick the Price
Pricing Strategies and Objectives
'Buying the Listing'
12:34
Best Marketing Equals Best Results
Measurable Results Confirm
No Other Broker Compares