This was a welcomed opportunity marketing this luxury Sarasota home. Part of the quality equation also relies on the overall appeal the visuals a property can offer in a video. Spotless in every detail and with loads of upgrades and colors, John knew this home would really showcase quality in the video. At of the end of the promotion, all prior records had been broken in total impressions, social interactions, and YouTube video watches. It wasn't too bad that the home went under contract within a week of hitting the market either!
John mentions 35,000 impressions 'so far' because it was an active promotion during production. It ended up with over 50,000 impressions by the end of the 10 day run. Wow!
Placement Results in less than a week | Click to see the Final Ad Results |
John thinks anyone would be impressed. What we didn't realize is how much better the following campaign would be on his listing near The Meadows. Nearly twice the interaction with slightly fewer impressions. Our channels are getting stronger as we more followers come on-board targeted in Sarasota. That means the next home could do better even still. Maybe that will be YOUR home!
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00:00
Pricing and Marketing
Buyers are Educated
Getting on the Internet
01:54
Being Found on the Net
Groundwork for SarasotaOne
Presentation - Out of Town Buyers
03:44
Quality Video
Promoting Your Home
Placement and Ad Results
05:26
MLS vs John's Video
Founders Club Example
What is Important to Search
06:47
East Trails Example
Rules of Search are Fluid
Verify John's Results
08:26
Distribution of Your Listing
Its About Being Found
Leveraging Other Key Activities
10:01
More Buyers - Sales Results
Works with Any Home
Price is Irrelevant to Placement
11:21
Sellers Pick the Price
Pricing Strategies and Objectives
'Buying the Listing'
12:34
Best Marketing Equals Best Results
Measurable Results Confirm
No Other Broker Compares