This MLS produced video was published on July 19th and has 11 views…which is probably just me checking it out.
So any agent can get you a video on YouTube with a click of a button, and can say "you are on the net" but who really watches this kind of stuff.
Is this going to help?
Now, let’s take a look at what I was able to accomplish with a quality video, proper promotion and placement. Loaded just 4 days after the MLS’s version, my video had 2100 views.
We use several channels to get these out quickly but let’s take a look at our Facebook channel and latest promotion I ran. I was able to REACH over 40,000 people who are interested in Sarasota. Now, my promotion
efforts are targeted and focused on interests such as Sarasota. Depending on the property, it could be something slightly different. It all depends on the property. 1,000 people who clicked on the Facebook promotion were brought over to our blog post on SarasotaOne.
There is the video to watch, additional photos, descriptions, helpful additional links, and a place to engage in the
discussion. Notice that 401 folks out there took upon themselves to click on the like button. Why is this important? Because search engines know that if visitors stay on a page longer, clicks like buttons, engage a page with a comment or watches a video, this page is quality and deserves better placement. ....and pages don’t get liked unless they are quality and helpful.
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00:00
Pricing and Marketing
Buyers are Educated
Getting on the Internet
01:54
Being Found on the Net
Groundwork for SarasotaOne
Presentation - Out of Town Buyers
03:44
Quality Video
Promoting Your Home
Placement and Ad Results
05:26
MLS vs John's Video
Founders Club Example
What is Important to Search
06:47
East Trails Example
Rules of Search are Fluid
Verify John's Results
08:26
Distribution of Your Listing
Its About Being Found
Leveraging Other Key Activities
10:01
More Buyers - Sales Results
Works with Any Home
Price is Irrelevant to Placement
11:21
Sellers Pick the Price
Pricing Strategies and Objectives
'Buying the Listing'
12:34
Best Marketing Equals Best Results
Measurable Results Confirm
No Other Broker Compares