This MLS produced video was published on July 19th and has 11 views…which is probably just me checking it out.
So any agent can get you a video on YouTube with a click of a button, and can say "you are on the net" but who really watches this kind of stuff. Is this going to help?
Now, let’s take a look at what I was able to accomplish with a quality video, proper promotion and placement. Loaded just 4 days after the MLS’s version, my video had 2100 views.
We use several channels to get these out quickly but let’s take a look at our Facebook channel and latest promotion I ran. I was able to REACH over 40,000 people who are interested in Sarasota. Now, my promotion efforts are targeted and focused on interests such as Sarasota. Depending on the property, it could be something slightly different. It all depends on the property. 1,000 people who clicked on the Facebook promotion were brought over to our blog post on SarasotaOne.
There is the video to watch, additional photos, descriptions, helpful additional links, and a place to engage in the discussion. Notice that 401 folks out there took upon themselves to click on the like button. Why is this important? Because search engines know that if visitors stay on a page longer, clicks like buttons, engage a page with a comment or watches a video, this page is quality and deserves better placement. ....and pages don’t get liked unless they are quality and helpful.
Fisherman's paradise is directly on Roberts Bay with superb water views. In trending Nokomis, on a street with several new homes being built, and just minutes to the gulf...
A PVT BEACHFRONT HOME W/ A PROTECTED DEEP-WATER DOCK! This remarkable res. is nestled on just over 3qtrs of an acre along the inlet of New Pass, where the Gulf of Mexico ...
Completely remodeled waterfront condominium is in the sought-after Golden Gate Point neighborhood, allowing you to enjoy city living without the hustle of the city. The s...
Located directly on the beautiful Gulf of Mexico beach and ready to move into tomorrow. It's rare to find a condo at this price with these levels of finish. No detail was...
Luxurious Island Living Awaits in This 2 Bed, 2 Bath Condominium Residence with Enclosed Lanai. Enter into luxury with this impeccably renovated condo boasting 1,421 squa...
Dramatic full Bay view from this stunning unit in Sunset Tower in the heart of downtown Sarasota. Breathtaking vista includes tropical landscaping, boat activity, marina,...
A Boater’s Dream – Spectacular waterfront 20,242 SF lot(.46 Acres) on Sunrise Drive with 103’ on Roberts Bay with 80’ dock(2013) that can accommodate a 60’ boat approxima...
This 3 bedroom, study, 3 1/2 bath penthouse residence in Meridian at the Oaks Preserve is beautifully renovated with high end finishes, a 2 car garage, has splendid sunse...
Security, comfort, privacy and community all situated perfectly in the middle of paradise! Welcome to Unit 602 in the Southernmost building in the luxurious Meridan Commu...
Full bay water views from the Point, on Golden Gate Point. Enjoy exquisite (180-degree views) of Sarasota Bay from this rarely available top-floor end unit. You'll marvel...
Waterfront resort-style living in a gated community with breathtaking views over Little Sarasota Bay. This third-level end unit, with elevator access, lives like it's new...
An amenity-rich lifestyle on Longboat Key awaits in this exquisite corner residence in sought-after Fairway Bay. Boasting 2BRs/2BAs spread across 1,442+/- sq. ft., this w...
$200,000 Price Improvement!! RARELY AVAILABLE - 2 DEEDED PARKING SPACES. (1 space can be sold for $100,000.) Bay Isles Beach Club included! This 'Cayman' floor plan s...
This 3.7-acre property of old Florida beauty with 346 feet of shoreline is one of the largest estates on Siesta Key with wide bay views. This is a rare opportunity to dev...
00:00
Pricing and Marketing
Buyers are Educated
Getting on the Internet
01:54
Being Found on the Net
Groundwork for SarasotaOne
Presentation - Out of Town Buyers
03:44
Quality Video
Promoting Your Home
Placement and Ad Results
05:26
MLS vs John's Video
Founders Club Example
What is Important to Search
06:47
East Trails Example
Rules of Search are Fluid
Verify John's Results
08:26
Distribution of Your Listing
Its About Being Found
Leveraging Other Key Activities
10:01
More Buyers - Sales Results
Works with Any Home
Price is Irrelevant to Placement
11:21
Sellers Pick the Price
Pricing Strategies and Objectives
'Buying the Listing'
12:34
Best Marketing Equals Best Results
Measurable Results Confirm
No Other Broker Compares