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Home  >  Sell My Home  > Intro-Marketing-Pricing-Being Found


So you are looking for an agent to market your home…or, maybe your home is on the market now and…you are looking to make a change when your listing term is up.  Hopefully by the end of this video, you will agree that what I am doing to market homes truly makes a difference.

 Hi, I’m John Woodward, the broker of Sarasota Real Estate Group.

Sarasota Real Estate - Marketing and Pricing go Hand in HandReal estate marketing and pricing go hand in hand.  If you get the best marketing in the world that is able to get you home in front of every single buyer and you over price, your home won't sell.   Go the other direction and under price your home.   With poor or no marketing even the under priced home won't sell either.  So marketing and pricing DO in fact work together....they have to.

What we are looking for is a buyer and buyersLooking for Buyers of Sarasota Real Estate today have more information at their fingertips than they did just 5 years ago. 

Nearly every buyer has access to sales history, public records, zestimates , and the list goes on. 

So unless you have more square footage, a superior lot or better view, high quality and recent upgrades compared to the comparable sales, expect buyers to have a good sense of value before they even take a look. 

They also have a better handle on what is available on the market because they have Buyers on Siesta Key have been shopping YOUR competitionbeen actively shopping your competition.

Most all agents today have a common phrase in their listing presentation that's goes like “and we’ll get your home on the internet.” 

 

What exactly does that mean?  What isn’t onWhat does getting your Longboat Key Home on the Internet Mean - Exactly? the internet nowadays? 

Google is the preeminent search engine so my focus is to be at the top.  After all, Google IS the place most go for information.

Do a search for the phrase ‘Sarasota real estate’ and you get over 18 million results all competing for the coveted page one position which I have with my site, SarasotaOne. 

 

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Recent Home Sales in Sarasota

2402 Foster Lane, Sarasota image
2402 Foster Lane, Sarasota $262,500

This is the one * IMMACULATE & UPDATED - JUST MOVE RIGHT IN! * 3 Bedrooms & 2 Baths * 2 Car Garage * Living Room * Family Room * UPDATED Kitchen is open to the Dining Roo...

  • 3 Beds
  • 2 Baths
  • South Gate SubDv.
  • 34239 Zip Code
2138 Muskogee Trail, Nokomis image
2138 Muskogee Trail, Nokomis $435,000

This meticulously clean home has 3 bedrooms, open kitchen, a large den, and an inside utility room with cabinets and sink. Beautiful rear golf view of number 16 fairway, ...

  • 3 Beds
  • 3 Baths
  • Calusa Lakes SubDv.
  • 34275 Zip Code
1912 Harbourside Drive Unit 604, Longboat Key image
1912 Harbourside Drive Unit 604, Longboat Key — 1912 $423,000

PRICE REDUCED!! Enjoy the lush resort grounds of the Bay Isles private gated community, this corner 2 BD/2 BA residence. Once inside, soaring ceilings and large windows a...

  • 2 Beds
  • 2 Baths
  • Fairway Bay SubDv.
  • 34228 Zip Code
660 Neptune Avenue, Longboat Key image
660 Neptune Avenue, Longboat Key — Brista Homes $1,550,000

If you have been looking for one of the last NEW dream homes on the island of Longboat Key, you must see this one. This home is almost brand new. Current owner has spent...

  • 4 Beds
  • 4.5 Baths
  • Collier Walker SubDv.
  • 34228 Zip Code
800 N Tamiami Trail Unit 1203, Sarasota image
800 N Tamiami Trail Unit 1203, Sarasota — Alinari $500,000

Rise to a high floor in Sarasota’s most popular resort-style high-rise community. Alinari at Rosemary Place offers premier amenities as well as a location in Sarasota’s c...

  • 2 Beds
  • 2 Baths
  • Alinari SubDv.
  • 34236 Zip Code
7940 Sanderling Road, Sarasota image
7940 Sanderling Road, Sarasota $6,000,000

SIESTA KEY: DIRECT GULF FRONT HOME / PRIVATE GULF FRONT BEACH, Very few "Siesta Key" homes boast a real direct "Gulf Front" property with a private "Gulf Front" beach, es...

  • 4 Beds
  • 4.5 Baths
  • Sanderling Club SubDv.
  • 34242 Zip Code
497 Oak Hill Circle Unit 43, Sarasota image
497 Oak Hill Circle Unit 43, Sarasota $185,000

Beautifully remodeled 2 Bedroom, FL Rm, 2 Bath End Unit Villa in Village Oaks. Located on one of the best lots in community. Private! Updated kitchen with Stainless Ste...

  • 2 Beds
  • 2 Baths
  • Village Oaks SubDv.
  • 34232 Zip Code
3036 Grafton Street, Sarasota image
3036 Grafton Street, Sarasota $267,000

Lovely split plan 3 bedroom/2 bath home tucked away in a quiet neighborhood called Briarwood. Private cul de sac offer privacy without through traffic. Freshly painted,...

  • 3 Beds
  • 2 Baths
  • Briarwood SubDv.
  • 34231 Zip Code
5424 Champagne Unit 83, Sarasota image
5424 Champagne Unit 83, Sarasota — Unit 83 Chambery $255,000

You will not be disappointed when you see this fantastic, peaceful view of the golf course from your screened lanai while also watching the wildlife. The outside of this ...

  • 3 Beds
  • 2 Baths
  • Chambery SubDv.
  • 34235 Zip Code
4510 Ascot Circle N, Sarasota image
4510 Ascot Circle N, Sarasota $255,000

Welcome to the maintenance free community of Longwood Villas. This charming home features three spacious bedrooms and two full baths. As you approach this residence you w...

  • 3 Beds
  • 2 Baths
  • Longwood Villas SubDv.
  • 34235 Zip Code

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Sarasota One means Sarasota Real Estate

See what clients and other agents are saying about John Woodward

Examples of Success

Be sure to see updated statistics and notes about each property mentioned in the video.  There are direct links to verify items where available.

5409 Azure Way Siesta Key

SOLD for 98.6% of Asking!
MULTIPLE Backups
Sold in 16 Days
31k Ad Impressions in 12 Days

1916 Wyndham Drive in Sarasota

SOLD for 97% of Asking!
42k Ad Impressions in 12 Days

4709 East Trails in Sarasota

Luxury Sarasota Home
Priced in the mid $600,000 Range
Contract in SIX days

1522 Gondola Park in Venice

Priced Just Under $200,000
Contract in ONE week of the
Video Release

3957 Easton Court in Sarasota

Priced in the mid-$200,000's
Multiple Offers
Contract in 28 days
Sold for 98% of List

3566 Founders Club Drive in Sarasota
Priced in the mid $800's
Now Under Contract

 

See What has Sold in YOUR Neighborhood!
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John Woodward on YouTube

Topics Covered
Take a Look Through the Script

00:00
Pricing and Marketing
Buyers are Educated
Getting on the Internet

01:54
Being Found on the Net
Groundwork for SarasotaOne
Presentation - Out of Town Buyers

03:44
Quality Video
Promoting Your Home
Placement and Ad Results

05:26
MLS vs John's Video
Founders Club Example
What is Important to Search

06:47
East Trails Example
Rules of Search are Fluid
Verify John's Results

08:26
Distribution of Your Listing
Its About Being Found
Leveraging Other Key Activities

10:01
More Buyers - Sales Results
Works with Any Home
Price is Irrelevant to Placement

11:21
Sellers Pick the Price
Pricing Strategies and Objectives
'Buying the Listing'

12:34
Best Marketing Equals Best Results
Measurable Results Confirm
No Other Broker Compares

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