Here is another home sold in less than a week of the video coming out. We had a few delays getting the video up due to some estate issues surrounding the home. This is a perfect example of a smaller market home in Venice benefiting from John's marketing. Priced right at $200,000, this home went under contract quickly after the video came out.
There are always positive points in every home and that is what we try to capture. Out of town buyers really get a good picture of the home and amenities that photos just can't convey. We used aerial to show the layout of the community, the expansive lake and the clubhouse.
As expected, we wouldn't expect to see the big numbers in Venice like we do in Sarasota. The markets are different in size. Even still, the home sold within a week of the video coming out. What more could you ask for? It a perfect example of marketing and pricing working together to find new owners.
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Pricing and Marketing
Buyers are Educated
Getting on the Internet
01:54
Being Found on the Net
Groundwork for SarasotaOne
Presentation - Out of Town Buyers
03:44
Quality Video
Promoting Your Home
Placement and Ad Results
05:26
MLS vs John's Video
Founders Club Example
What is Important to Search
06:47
East Trails Example
Rules of Search are Fluid
Verify John's Results
08:26
Distribution of Your Listing
Its About Being Found
Leveraging Other Key Activities
10:01
More Buyers - Sales Results
Works with Any Home
Price is Irrelevant to Placement
11:21
Sellers Pick the Price
Pricing Strategies and Objectives
'Buying the Listing'
12:34
Best Marketing Equals Best Results
Measurable Results Confirm
No Other Broker Compares