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New School

Today nearly ALL home buyers start their home shopping - online. 

Think about the last time you bought a house. Did you find it or did your agent find it for you?  With websites updating in minutes and not days, buyers today are much more informed than they used to be. Since the pivotal first impression is likely to take place online, we take a 3 pillar approach to make sure the potential buyer is blown away.  

These days, professional photography is the standard. That said, we deliver the best photography and video possible. Our objective is to make your home look absolutely breathtaking to potential buyers. We want to go beyond just seeing the features and want potential buyers to become emotionally attached - just like you were - when you purchased the home. Think of our videos like a commercial about just your property.

Print media is really something of the past but one of our selling strategies is to put your home in front of the people that know the potential buyer and many of them live right next door! We understand neighbors have friends that might be looking to make a move. After all, who are the best cheerleaders for YOUR neighborhood?  They live right next door!  So we make sure they know about your home, they have an opportunity to see your home and they have a compelling reason, and a way, to share your home with their circle of friends.

We also use strategies that get your home to the buyers looking for what we are selling.  We focus our efforts to place your home where the online buyers are. This includes the reality that your home will appear on many other sites including our competitors. We use the same methods we have developed over the past several years that gets us over 300 new buyer registrations and over 1,000 returning buyers to our site each month. The hand-picked phrases and “keywords” selected are tested so we have the highest probability your property places at the top of widely used search engines.

Social media has become huge in the past couple of years and our social media presence is unmatched by any local real estate company, large or small. It is no accident we built a Facebook following of over 10,000 people and all of them will get the opportunity to see your home. Our followers are people that have an interest or live in the Sarasota area. Many of them are looking for a home just like yours. 

When buyers find your home, whether it is a $50,000 condo or a multi-million dollar luxury waterfront estate, we show those buyers a visual montage that tugs on their emotions in such a way that they actually envision seeing themselves in your home. We have found that - by connecting with the buyers this way - they are more likely to move quickly and pay a premium.  We typically will get anywhere from 1-3 thousand views of our videos in the first week or two. On top of our social media presence and search engine placement, - heck - that’s a lot of eyes looking at your home.

This literally is just the tip of the iceberg. With our media trifecta, there are hundreds of steps that go into the media side of each one or our listings – all which is included with every home we sell.