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Home  >  Selling 

Selling Your Home is More than a Yard Sign and the MLS

 It's all about knowing who your target audience is and having the market reach to put your home in front of them. We drive so much attention to your home that is will become the talk of the neighborhood. But there is so much more to selling your home than having the best marketing program available.

My name is John Woodward and I am the broker for the hardest-working, most experienced and technologically savvy real estate professionals in the Sarasota area. Selling your home today is much different than it was just a few years ago. These days it's all about knowing who the target buyer is going to be and having the marketing reach to get your home in front of them. 

Cancel Hassle Free

We don't just throw your home on the MLS, drop a sign in your yard and hope that someone sees it. Quite the opposite really. We drive so much attention to your home that it will become the talk of the neighborhood. As you browse around our site, you'll see that if we take our marketing very seriously. But there's so much more to selling a house than having the absolute best marketing program available. 

      

We Sell Homes All Over Sarasota Country

Marketing reach is so important when finding a buyer for your home. So when we find buyers ready to make an offer, there is a lot more involved in getting the best price possible. It all begins with how we launch your home to the market, to contract negotiation, to how we handle the various issues that come up between contract and closing. Mistakes and inexperience cost you money and we know how to put you in the best position to avoid those risks and costs up front.    

Our Home Selling Process Makes A Difference

Sloppy pricing methods unfocused marketing techniques, lack of experience, inferior representation, weak negotiation skills, and careless contract preparation not only cost you time but it can cost tens of thousands of dollars.  That's why making sure you have a dedicated team of experienced professionals looking out for your best interest is critical to selling your Home quickly and for top dollar. Over the next few videos, I am going to take you on an insider's look at how we sell homes for over the average price and under the average days on market

Pricing your home is key.  While comparable sales are important, they only address the past market and not ‘the now’ and future markets  Pricing also has to fit within your needs and plans. Nearly all home buyers start their home search online.  Our use of technology, visuals, and extensive social media reach guarantee the buyers looking for your home  will find your home. Our unique blend of old and  new school techniques creates buzz and scarcity.  The more people we can get talking about your home means your home sells faster and  for a better price.
Social Media has become an indispensable component to put homes in front of buyers. You would be hard pressed to find any company, big or small with as many followers as we have.  But that is just the beginning.  While never a substitute for a professional’s opinion,  our valuation tool is a great way to get started and find out a price range for your home  in today’s market.

Much like Hollywood  does when releasing a  new block buster film,  our method to release your home to the market  creates scarcity and  buzz around your home.

Most people expect real estate agents to be expert negotiators.  It might surprise you how many fill out the forms and hope it  ‘comes together.’  Our average sales to list price exceeds market average. Most people expect real estate agents to be expert negotiators.  It might surprise you how many fill out the forms and hope it  ‘comes together.’  Our average sales to list price exceeds market average.

Beyond essential photography and video, Matterport technology brings virtual reality in 3D.   Buyers not only get to  see your home, they can feel and actually experience your home. On their terms.

None of us at Sarasota Real Estate Group 'got into real estate' during a hot market to make a quick buck. To us, we have made it a career helping people reach their goals. We take every sale personally and our past customers and clients let us know what they think. We literally have thousands of satisfied homeowners from over the past 30 years. It helps to keep us humble and continue to work hard for everyone we have the privilege of working with...one home at a time.

Here are just one of those examples.

Testimonial Sarasota Real Estate Group John Woodward

 

 

 

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It is Important
When Selling Your Home

Pricing your home has to also meet with your needs.

 Pricing Your Home has to satisfy your objective
New School Marketing is the methods used in today's market for selling homes in Sarasota   New School Marketing Keeps You Home where Today's Buyers are Looking
Some Old School Marketing works extremely well when blended with new school approaches when selling Real Estate   Some Old School Marketing Methods can Really Help when Blended with New School Marketing
Social Media is Key to Selling Homes Today   Social Media is a Key to Exposing Your Home to the Market Today
Going Live bring all the elements of marketing together set for our release date   Our Release Date - Going Live - Focuses all the Elements Together for our Grand Opening to the Market
Negotiating is what most people think a real estate agents is supposed to be good at.   Negotiating is what you would expect a Real Estate Agent to be good at.
Single Agent Representation assures your are fully informed and usually produce better deals   Representation will always make a difference in your bottom line...if done correctly
 Matterport provides yet one more key view of your home in virtual reality.   Matterport brings virtual reality to buyers. Combined with professional photos and video, our 'Visuals' trifecta put your home at the top of the list

Sarasota Real Estate Group on Facebook

5409 Azure Way Siesta Key

SOLD for 98.6% of Asking!
MULTIPLE Backups
Sold in 16 Days
31k Ad Impressions in 12 Days

Sarasota One means Sarasota Real Estate

See what clients and other agents are saying about John Woodward

1916 Wyndham Drive in Sarasota

SOLD for 97% of Asking!
42k Ad Impressions in 12 Days

4709 East Trails in Sarasota

Luxury Sarasota Home
Priced in the mid $600,000 Range
Contract in SIX days

1522 Gondola Park in Venice

Priced Just Under $200,000
Contract in ONE week of the
Video Release

3957 Easton Court in Sarasota

Priced in the mid-$200,000's
Multiple Offers
Contract in 28 days
Sold for 98% of List

3566 Founders Club Drive in Sarasota
Priced in the mid $800's
Now Under Contract

 

See What has Sold in YOUR Neighborhood!
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John Woodward on YouTube

Topics Covered
Take a Look Through the Script

00:00
Pricing and Marketing
Buyers are Educated
Getting on the Internet

01:54
Being Found on the Net
Groundwork for SarasotaOne
Presentation - Out of Town Buyers

03:44
Quality Video
Promoting Your Home
Placement and Ad Results

05:26
MLS vs John's Video
Founders Club Example
What is Important to Search

06:47
East Trails Example
Rules of Search are Fluid
Verify John's Results

08:26
Distribution of Your Listing
Its About Being Found
Leveraging Other Key Activities

10:01
More Buyers - Sales Results
Works with Any Home
Price is Irrelevant to Placement

11:21
Sellers Pick the Price
Pricing Strategies and Objectives
'Buying the Listing'

12:34
Best Marketing Equals Best Results
Measurable Results Confirm
No Other Broker Compares

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