It's all about knowing who your target audience is and having the market reach to put your home in front of them. We drive so much attention to your home that is will become the talk of the neighborhood. But there is so much more to selling your home than having the best marketing program available.
My name is John Woodward and I am the broker for the hardest-working, most experienced and technologically savvy real estate professionals in the Sarasota area. Selling your home today is much different than it was just a few years ago. These days it's all about knowing who the target buyer is going to be and having the marketing reach to get your home in front of them.
We don't just throw your home on the MLS, drop a sign in your yard and hope that someone sees it. Quite the opposite really. We drive so much attention to your home that it will become the talk of the neighborhood. As you browse around our site, you'll see that if we take our marketing very seriously. But there's so much more to selling a house than having the absolute best marketing program available.
Marketing reach is so important when finding a buyer for your home. So when we find buyers ready to make an offer, there is a lot more involved in getting the best price possible. It all begins with how we launch your home to the market, to contract negotiation, to how we handle the various issues that come up between contract and closing. Mistakes and inexperience cost you money and we know how to put you in the best position to avoid those risks and costs up front.
Sloppy pricing methods unfocused marketing techniques, lack of experience, inferior representation, weak negotiation skills, and careless contract preparation not only cost you time but it can cost tens of thousands of dollars. That's why making sure you have a dedicated team of experienced professionals looking out for your best interest is critical to selling your Home quickly and for top dollar. Over the next few videos, I am going to take you on an insider's look at how we sell homes for over the average price and under the average days on market
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None of us at Sarasota Real Estate Group 'got into real estate' during a hot market to make a quick buck. To us, we have made it a career helping people reach their goals. We take every sale personally and our past customers and clients let us know what they think. We literally have thousands of satisfied homeowners from over the past 30 years. It helps to keep us humble and continue to work hard for everyone we have the privilege of working with...one home at a time.
Here are just one of those examples.
00:00
Pricing and Marketing
Buyers are Educated
Getting on the Internet
01:54
Being Found on the Net
Groundwork for SarasotaOne
Presentation - Out of Town Buyers
03:44
Quality Video
Promoting Your Home
Placement and Ad Results
05:26
MLS vs John's Video
Founders Club Example
What is Important to Search
06:47
East Trails Example
Rules of Search are Fluid
Verify John's Results
08:26
Distribution of Your Listing
Its About Being Found
Leveraging Other Key Activities
10:01
More Buyers - Sales Results
Works with Any Home
Price is Irrelevant to Placement
11:21
Sellers Pick the Price
Pricing Strategies and Objectives
'Buying the Listing'
12:34
Best Marketing Equals Best Results
Measurable Results Confirm
No Other Broker Compares