There are a lot of things to be concerned about when selling your home. There should be one objective, to get the highest price in the shortest amount of time on terms acceptable to you. Once you get past all of the glossy brochures and smooth presentations, what is it that you are really looking for? Is it the biggest name, the agent that sent you the most post cards or is it the agent that has a proven track record of selling homes in Colonial Oaks for more?
John Woodward has been a full time broker and agent since 1991. His technology background combined with extensive real estate experience makes for results that exceed the average agents' results. According to recent statistics in the Sarasota Real Estate Market, the average sales price to list price ratio is approximately 96% which John's average beats with 98%. Two percent more than average is a result you can take to the bank.
SarasotaOne is one of the leading providers of Sarasota properties to buyers of real estate. Nearly 5,000 new people signup each year with over 40,000 new and returning visitors per month. What John is able to do it to analyze all of the current buyers' needs and make sure they know about your home by email.
Social Media is becoming an increasing factor and John is able to get your home to the following Sarasota Real Estate Group has developed over the year. For instance, there are over 4,500 followers of the Sarasota Real Estate Group Facebook page and many of those are looking for your home already.
Having a large audience that continues to visit the homes we market is
only possible when quality, engaging, entertaining and complete information is provided to any potential buyer. Many other agents settle for the virtual tour which is basically photos set to boring chamber music. Some don't even make use of high quality photos. Most of the big money videos are reserved for multi-million dollar homes that Sarasota is known for. John believes the same quality presentation can be made possible for homes in Colonial Oaks. His pioneering efforts into video conveys the best your home has to offer. A breathtaking production that showcases your home sets it apart from the competition. Most agents won't invest the time or effort to make your
home sparkle. With so many out-of-town buyers looking on-line, video matters. In fact, every home we listed in 2015 SOLD and generally, within 30 days!
A better representation of your home means more buyers.
More buyers equals better offers with better terms for you.
Marketing can land buyers but negotiating skills further enhance your bottom line. John's experience has shown that when he is working for a seller, his average sales price is higher. When he is working with a buyer, the tendency is for the average list price to sales price ratio to be less than the average sale. The explanation is simple, an experienced negotiator makes a difference and John's results are an example of better marketing and better negotiating.
Be sure to take a look at an example of how John Woodward markets and sells Colonial Oaks. This was his first video and promotion that has been fine tuned since it's release. Be sure to check out some of his later promotions. It just keeps getting better. The audiences continue to grow and the results have been improved significantly.
![]()
| Address | Quick Facts |
| 2454 Gold Oak Ct | Listed and Sold by John |
| 2225 W Cork Oak St | Sold is 71 days |
| 5599 Wilde Oak Way | Sold for 97% of asking |
| 2157 Black Oak Cr | Listed and Sold by John in 11 days for Full Price |
| 2563 Wood Oak Dr | Sold in 15 days for 99% of asking |
| 2232 Cork Oak St | Sold by John |
| 2547 W Scarlet Oak Ct | Sold in 3 days for FULL PRICE |
| 1864 Towering Oak Dr | Listed and Sold by John in 34 days for 99% of asking, Multiple Offers. |
| 5706 Bent Oak Drive | Sold for OVER asking price |
| 2172 Gold Oak Lane | Listed and Sold by John |
John understands that you may be talking to other agents who have a marketing plan that seems good. With the real estate market heating up, there are a lot of new agents who may exaggerate promises and under-deliver. If
you are stuck in a commitment of six months or more, it can be a frustrating proposition when promises are made and not kept. John stands behind his promises in writing and has the confidence to offer his commitment to selling your home as promised. If for any reason you are not happy or John doesn't not deliver as promised, you can cancel your listing. No tricks, no gimmicks, no kidding!
Virtually Staged. Welcome to 2519 Wood Oak Drive — a charming, move-in ready 3-bedroom, 2-bathroom home nestled in the heart of Sarasota's desirable Colonial Oaks neighbo...
One of the larger homes currently available in Colonial Oaks. New roof in 2024 and new AC in March 2026. This 3 bedroom PLUS OFFICE OR 4th BEDROOM home has 2 bathrooms an...
One or more photo(s) has been virtually staged. Price Improvement! Welcome Buyers or Investors to your new residence priced well under $500,000 with a Pool, Spa & Newer R...
It’s always about the view and outdoor living from this stunning residence on a 139-foot-wide lake view with a sparkling 16-by-29 heated pool set in preferred southern ex...
This home screams OPPORTUNITY! With great bones and major updates already completed, this property is ready for your personal touches. Perfect for a first-time buyer or ...
Shaded by majestic oaks on a peaceful corner lot, this Sarasota home with a BRAND-NEW ROOF (12/25) combines privacy, comfort, and charm with a split floor plan, granite k...
FRESH EXTERIOR PAINT! PRICED TO SELL! Welcome to your dream home at 2559 Wood Oak Drive, nestled in the highly desirable Colonial Oaks neighborhood of Sarasota, Florida....
Three-bedroom, two-bath split floor plan with major updates already completed. The roof was installed in February 2023, with a new A/C in January 2025 and water heater in...
Welcome to this spacious 4 bedroom, 2 bath home nested in a peaceful cal-de-sac in Colonial Oaks. This beautifully updated home offers a STUNNING LAKE VIEWS and a large f...
00:00
Pricing and Marketing
Buyers are Educated
Getting on the Internet
01:54
Being Found on the Net
Groundwork for SarasotaOne
Presentation - Out of Town Buyers
03:44
Quality Video
Promoting Your Home
Placement and Ad Results
05:26
MLS vs John's Video
Founders Club Example
What is Important to Search
06:47
East Trails Example
Rules of Search are Fluid
Verify John's Results
08:26
Distribution of Your Listing
Its About Being Found
Leveraging Other Key Activities
10:01
More Buyers - Sales Results
Works with Any Home
Price is Irrelevant to Placement
11:21
Sellers Pick the Price
Pricing Strategies and Objectives
'Buying the Listing'
12:34
Best Marketing Equals Best Results
Measurable Results Confirm
No Other Broker Compares