With all the different market plans that agents and real estate companies have,
how do you know which one will really make a difference when it comes to selling your home? If you are going to pay a commission, the answer would have to be the plan with the best results! The real estate business has moved to an enterprise largely based around the internet. Many approaches from years ago have been thrown out in this digital age and continue to change like many other aspects of our lives. John Woodward has always made use of his technology background since entering into the real estate business in 1991. The culmination of
technology and experience has come together to produce results he is proud of. It is the bottom line that always counts when selling a home and John’s average sale price is 2% higher than the average sale in Sarasota. On a $350,000 home, that works out to be $7,000 more in your pocket! These are the sort of results you can take to the bank!
Understanding the available marketing options today can help make the most of advertising your home. Nearly every buyer starts their home search on the internet and SarasotaOne has about 5,000 new registrations per year. Many will buy this year so it is key to get your home in front of these people.
Henry Ford once said he knew half of his advertising was wasted be he didn’t know which half. Few understand the targeting available in the on-line advertising space that is possible today. In a perfect world, one would be able to run one ad, get that ad in front of the one buyer who will purchase your home and they would pay full price. Anyone who can figure out that crystal ball would be a genius. John and his team has sold every home that was listed in 2015 so what John is doing would be the next best thing. What he is able to do is get your home in front of as many possible buyers for your home through a well-developed proprietary method of targeting to an audience your home should be exposed to. Buyers are directed to quality photos, a robust description emphasizing the positive aspects of your home, along with an engaging professionally produced video. It is the
attention to detail and seamless integration of all the technology bits that turn just another MLS listing into a robust presentation of your home through several mediums.
Take a look at a recent listing that John sold just outside the Meadows. There were over
42,000 impressions to a targeted audience with 7,200 interactions just on Facebook. The branded video has over 3,000 views. The best part is that most of this action was in the first 30 days! Be sure and take a look at some of the other listings and you will see similar results. John also emailed the list registered SarasotaOne buyers looking in the area as well.
Success is not an accident!
John understands the obvious
skepticism some may feel when seeing results like this. We all have been sold some pie in the sky promise and a hot market brings many
beginners who will say just about anything to get your listing. John is so sure of his marketing and has the highest level of commitment to do what he says. That is why he makes the written promise that if you find he isn’t doing what was promised, you can cancel your listing at any time. No tricks, no fees, no kidding!
More interested lookers means more buyers. More buyers mean a better contract for the sellers and this home had competing offers when it went under contract. His experience and expert negotiating skills pulled together a contract that was nearly 98% of asking and had favorable terms for this seller. If you are paying someone to sell your home, why choose average? You want the highest and best contract. Isn’t this what you want when you sell?
See John's latest activities in The Meadows
Not only does John sell in The Meadows, it is where he calls home.
Call John Woodward at 941-922-8400 and let's get started!
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Pricing and Marketing
Buyers are Educated
Getting on the Internet
01:54
Being Found on the Net
Groundwork for SarasotaOne
Presentation - Out of Town Buyers
03:44
Quality Video
Promoting Your Home
Placement and Ad Results
05:26
MLS vs John's Video
Founders Club Example
What is Important to Search
06:47
East Trails Example
Rules of Search are Fluid
Verify John's Results
08:26
Distribution of Your Listing
Its About Being Found
Leveraging Other Key Activities
10:01
More Buyers - Sales Results
Works with Any Home
Price is Irrelevant to Placement
11:21
Sellers Pick the Price
Pricing Strategies and Objectives
'Buying the Listing'
12:34
Best Marketing Equals Best Results
Measurable Results Confirm
No Other Broker Compares